Services Marketing: People, Technology, Strategy

Level/Grade: Tertiary
Author(s): Wirtz, J; Chew, P; Lovelock, C
ISBN: 9781292014241
License: Perpetual licence
File type: ePDF
The editorial team at Pearson has worked closely with educators around the world to include content that is especially relevant to students outside the United States. Organised around a strategic marketing framework, Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Wirtz, J; Chew, P; Lovelock, C
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292014241
Licence Perpetual licence
File type ePDF
Format Fixed layout
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