Electronic Commerce 2012: A Managerial and Social Networks Perspective (Global Edition) 7/E ePDF

Level / Grade:
Tertiary

Author(s):
Turban, E; King, D; Lee, J; Liang, T-P; Turban, D

ISBN:
9781292014234

License:
Perpetual licence

File type:
ePDF

In stock
SKU
9781292014234
R637.50
Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce 2012: A Managerial and Social Networks Perspective provides a thorough explanation of what electronic commerce is, how it is being conducted and managed, and how to assess its opportunities, limitations, issues, and risks, all from a managerial perspective.

By presenting electronic commerce through a managerial approach, this text makes the subject matter practical, relevant and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined, removing material that is no longer relevant, while still providing students with information on the hottest topics in the field.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
More Information
Author(s) Turban, E; King, D; Lee, J; Liang, T-P; Turban, D
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292014234
Licence Perpetual licence
File type ePDF
Format Fixed layout
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