Consumer Behavior (Global Edition) 11/E ePDF

Level/Grade: Tertiary
Author(s): Schiffman, LG; Wisenblit, JL
ISBN: 9780273787327
License: Perpetual licence
File type: ePDF
Consumer Behavior, the text that set the standard for consumer behaviour study, explores how the examination and application of consumer behaviour is central to the planning, development and implementation of marketing strategies.

MyMarketingLab for Consumer Behaviour is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment programme that truly engages students in learning.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Schiffman, LG; Wisenblit, JL
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273787327
Licence Perpetual licence
File type ePDF
Format ePDF
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