Digital Business and E-Commerce Management: Strategy, Implementation and Practice 6/E ePDF

Level/Grade: Tertiary
Author(s): Chaffey, D
ISBN: 9780273786573
License: Perpetual licence
File type: ePDF
R635,50
R635,50
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Chaffey, D
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273786573
Licence Perpetual licence
File type ePDF
Format ePDF
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