Marketing Research (International Edition) 7/E ePDF

Level/Grade: Tertiary
Author(s): Burns, AC; Bush, RF
ISBN: 9780273785125
License: Perpetual licence
File type: ePDF
Marketing Research gives students a 'nuts and bolts' understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyes data without dwelling on the more complex and intricate concepts.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Burns, AC; Bush, RF
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273785125
Licence Perpetual licence
File type ePDF
Format ePDF
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