Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Global Edition) 4/E ePDF

Level/Grade: Tertiary
Author(s): Keller, KL
ISBN: 9780273780045
License: Perpetual licence
File type: ePDF
Keller's market-leading strategic brand management book provides insights into profitable brand strategies by building, measuring and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo and Mambo. This edition has been edited to include enhancements making it more relevant to students outside the United States.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Keller, KL
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273780045
Licence Perpetual licence
File type ePDF
Format ePDF
Write a review of this product