Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Global Edition) 4/E ePDF
| Level/Grade: | Tertiary |
| Author(s): | Keller, KL |
| ISBN: | 9780273780045 |
| License: | Perpetual licence |
| File type: | ePDF |
Keller's market-leading strategic brand management book provides insights into profitable brand strategies by building, measuring and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo and Mambo. This edition has been edited to include enhancements making it more relevant to students outside the United States.
This eBook is in ePDF format, which enables you to:
This eBook is in ePDF format, which enables you to:
- View the entire book offline on desktop or tablet;
- Search for and highlight text; and
- Add and edit personal notes directly in your eBook.
| Country | South Africa |
|---|---|
| Product Type | Text Book |
| Author(s) | Keller, KL |
| Level/Grade | Tertiary |
| Brand | Pearson |
| Imprint | Pearson |
| ISBN | 9780273780045 |
| Licence | Perpetual licence |
| File type | ePDF |
| Format | ePDF |