Global Marketing Management (International Edition) 8/E ePDF

Level/Grade: Tertiary
Author(s): Keegan, WJ
ISBN: 9780273775706
License: Perpetual licence
File type: ePDF
This text is ideal for courses in international and global marketing, and is the leading MBA text in international marketing – with comprehensive cases.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Keegan, WJ
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273775706
Licence Perpetual licence
File type ePDF
Format Fixed layout
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