Customer Relationship Management, 2/E ePDF

Level/Grade: Tertiary
Author(s): Peelen, E; Beltman, R
ISBN: 9780273774976
License: Perpetual licence
File type: ePDF
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, and CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared towards MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management who attend courses on CRM and participants in specific CRM/database management.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Peelen, E; Beltman, R
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273774976
Licence Perpetual licence
File type ePDF
Format Fixed layout
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