Practice of Market Research: An Introduction, The 4/E ePDF

Level/Grade: Tertiary
Author(s): McGivern, Y
ISBN: 9780273773153
License: Perpetual licence
File type: ePDF
R577,50
R577,50
The Practice of Market Research: An Introduction offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author's depth of insight and experience of the real world of market research is evident throughout this book.
The book offers:
  • A well-rounded overview of market research;
  • Strong coverage of qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics;
  • Valuable insight into the daily tasks of a researcher; and
  • Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation.
This book is an ideal companion to any student's market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) McGivern, Y
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273773153
Licence Perpetual licence
File type ePDF
Format ePDF
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