Marketing Communications: Brands, Experiences and Participation 6/E ePDF

Level/Grade: Tertiary
Author(s): Fill, C
ISBN: 9780273770671
License: Perpetual licence
File type: ePDF
R913,50
R913,50
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications: Brands, Experiences and Participation provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.

Chris Fill's book continues to be the definitive text for undergraduate and postgraduate students in marketing, business studies and other marketing-related programmes. It is also recognised as an invaluable complement for professional students, including those studying with the Chartered Institute of Marketing.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Fill, C
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273770671
Licence Perpetual licence
File type ePDF
Format ePDF
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