Quantitative Methods for Business and Management: An Entrepreneurial Perspective ePDF

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Wall, S; Mitchell, C; Coday, C


Perpetual licence

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This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills. Each chapter:
  • Applies a range of quantitative techniques to business decisions at all stages of the product life cycle;
  • Focuses on a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy; and
  • Explores numerous real-world applications, providing many opportunities for student interaction with the topic.
This book is perfect for any business and management undergraduate taking a first course in quantitative methods or its equivalent. It will also be ideal for those seeking to develop quantitative skills in a range of taught master's degrees.

About the authors
Stuart Wall is Professor of Business and Economics at the Ashcroft International Business School, and teaches quantitative methods on a wide range of undergraduate, professional and postgraduate courses. He has extensive experience in applying these techniques, having acted as a consultant to local, regional and multinational companies, and having run his own business for many years.
Chris Mitchell has taught quantitative methods to a wide range of students at undergraduate level in Business and in Science and Technology faculties. He is himself an entrepreneur, having launched his own successful sound-recognition software company, winning a business fellowship with Cisco Systems in the UK to further develop his ideas.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
More Information
Author(s) Wall, S; Mitchell, C; Coday, C
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273770619
Licence Perpetual licence
File type ePDF
Format Fixed layout
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