Financial Times Essential Guide to Business Writing ePUB

Level/Grade: Professional
Author(s): Atkinson, I
ISBN: 9780273769774
License: Perpetual licence
File type: ePub
R200,00
R200,00
Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the do's and don'ts of successful business writing and essential tips that are proven to make your writing more effective.

It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Atkinson, I
Level/Grade Professional
Brand Financial Times Guides
Imprint Financial Times Publishing
ISBN 9780273769774
Licence Perpetual licence
File type ePub
Format ePUB3
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