International Business 6/E ePDF

Level/Grade: Tertiary
Author(s): Rugman, AM; Collinson, S
ISBN: 9780273761006
License: Perpetual licence
File type: ePDF
R737,00
R737,00
International Business provides students with a comprehensive introduction to international business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalisation and focuses on the dominant economies – the EU, U.S. and Japan – and emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

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Country South Africa
Product Type Text Book
Author(s) Rugman, AM; Collinson, S
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273761006
Licence Perpetual licence
File type ePDF
Format ePDF
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