Retail Marketing Management: Principles and Practice ePDF

The unique approach of Retail Marketing Management combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics.

The author takes an integrated approach to explaining the process of internationalisation, which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module.

This eBook is in ePDF format, which enables you to:

• View the entire book offline on desktop or tablet;
  
• Search for and highlight text; and
  
• Add and edit personal notes directly in your eBook.