Business of Events Management, The ePDF

Level/Grade: Tertiary
Author(s): Beech, J; Kaiser, S; Kaspar, R
ISBN: 9780273758648
License: Perpetual licence
File type: ePDF
R597,50
R597,50
The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.

This book will enable you to:
  • Manage the financial aspects of events management;
  • Understand the impact of events on built and natural environments;
  • Explain the role of volunteers in an event and understand the challenges that managing them involves; and
  • Understand the key issues in planning and designing a venue.
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and the Indian Premier League Cricket.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Beech, J; Kaiser, S; Kaspar, R
Level/Grade Tertiary
Brand Not applicable
Imprint Pearson
ISBN 9780273758648
Licence Perpetual licence
File type ePDF
Format Fixed layout
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