Exploring Public Relations 3/E ePDF

Level/Grade: Tertiary
Author(s): Tench, R; Yeomans, L
ISBN: 9780273757818
License: Perpetual licence
File type: ePDF
Exploring Public Relations is the definitive academic text on public relations. Now in its third edition, the book is essential reading on courses in public relations at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on public relations as well as updated case studies and examples throughout the book to engage students of this exciting subject.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Tench, R; Yeomans, L
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273757818
Licence Perpetual licence
File type ePDF
Format ePDF
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