Essentials of Marketing 5/E ePDF

Level/Grade: Tertiary
Author(s): Blythe, J
ISBN: 9780273757726
License: Perpetual licence
File type: ePDF
Essentials of Marketing fifth edition provides a vibrant and accessible introduction to marketing providing concise and accessible coverage of:
  • Traditional marketing techniques and theories;
  • The practical and tactical decision-making processes involved in marketing; and
  • Up-to-date topics such as corporate social responsibility, social media and ethics.
The book takes a practical approach, with plentiful examples and up-to-date case studies, complemented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Blythe, J
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273757726
Licence Perpetual licence
File type ePDF
Format ePDF
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