Marketing for Entrepreneurs ePUB

Level/Grade: Professional
Author(s): Wolff, J
ISBN: 9780273746911
License: Perpetual licence
File type: ePub
R240,00
R240,00
Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success, they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.

The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn't about theory and metrics. Instead, it's a practical guide that starts with the basis of all marketing: the proper mindset.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Wolff, J
Level/Grade Professional
Brand Not applicable
Imprint Pearson Business
ISBN 9780273746911
Licence Perpetual licence
File type ePub
Format ePUB2
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