Strategic Brand Management: A European Perspective 2/E ePDF

Level/Grade: Tertiary
Author(s): Keller, KL; Apéria, T; Georgson, M
ISBN: 9780273737889
License: Perpetual licence
File type: ePDF
Strategic Brand Management: A European Perspective provides a comprehensive and current treatment of the subjects of brands, brand equity and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their daily and long-term brand decisions.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Keller, KL; Apéria, T; Georgson, M
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273737889
Licence Perpetual licence
File type ePDF
Format Fixed layout
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