Innovation Management and New Product Development 5/E ePDF

Level/Grade: Tertiary
Author(s): Trott, P
ISBN: 9780273736578
License: Perpetual licence
File type: ePDF
R635,50
R635,50
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Innovation Management and New Product Development fifth edition offers an accessible and authoritative multi-functional perspective on innovation management and new product development. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Trott, P
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273736578
Licence Perpetual licence
File type ePDF
Format ePDF
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