Service Management: An Integrated Approach 3/E ePDF

Level/Grade: Tertiary
Author(s): Van Dierdonck, R; Gemmel, P; Van Looy, B
ISBN: 9780273732181
License: Perpetual licence
File type: ePDF
R635,50
R635,50
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Service Management: An Integrated Approach provides a comprehensive insight into the industry and its importance in today's economies.

The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students develop a thorough understanding of the specific challenges and issues of service management today.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Van Dierdonck, R; Gemmel, P; Van Looy, B
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9780273732181
Licence Perpetual licence
File type ePDF
Format ePDF
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