Advocate Marketing ePUB

Level/Grade: Professional
Author(s): Thomas, B
ISBN: 9780134496825
License: Perpetual licence
File type: ePub
R505,00
R505,00
Master today's most effective strategy for closing sales and shortening sales cycles: gaining the advocacy of your best customers!

Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance to build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates too, through case studies, referrals/introductions and assistance in securing renewals.

Advocate Marketing shows CMOs, business development leaders and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements and presents powerful best practices and case studies. You'll learn from the experience of recognised leaders in advocacy marketing, from Intel and Citrix to Sirius decisions, Influitive, Reputation Advocates, Boulder Logic and RO/Innovations.

Most importantly, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to:
  • Build a complete strategic plan for advocate marketing;
  • Define best-practice programme processes and policies;
  • Establish internal resources, teams, organisations and budgets;
  • Choose and integrate the right technology and tools; and
  • Establish and apply the right KPI metrics and analytics.
Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Thomas, B
Level/Grade Professional
Brand Not applicable
Imprint Prentice Hall
ISBN 9780134496825
Licence Perpetual licence
File type ePub
Format ePUB3
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