CMO's Periodic Table: A Renegade's Guide to Marketing, The ePUB

Level/Grade: Professional
Author(s): Neisser, D
ISBN: 9780134293820
License: Perpetual licence
File type: ePub
R440,00
R440,00
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organised into seven logical, intuitive categories.

Now you can stop imagining and start reading The CMO's Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each.

Though these interviews don't yield a magic formula, they offer something a bit more profound and definitely more fundamental – a compendium of elements that every marketer has or will need to examine in the very near future. Organised into a CMO-worthy periodic table modelled on the classic organisation of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risktaking and changing agencies.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Neisser, D
Level/Grade Professional
Brand Not applicable
Imprint New Riders
ISBN 9780134293820
Licence Perpetual licence
File type ePub
Format ePUB
Write a review of this product