Social Business Imperative, The ePUB

Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amid the demands of running a business, it can be alluring to fully delegate 'digital' to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek personally to grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers.

Benefits of the ePUB format​ include:​

• The ability to view on ​a ​desktop computer, notebook or tablet;
  
• The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  
• The ability to take notes, highlight and bookmark.