100 More Things Every Designer Needs to Know About People ePUB

Level/Grade: Professional
Author(s): Weinschenk, S
ISBN: 9780134196138
License: Perpetual licence
File type: ePub
Thousands of designers, marketers and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs to Know About People as a 'go-to book' for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands and products.

Research hasn't stopped since the book was written, and new design challenges have emerged. Weinschenk's new book, 100 More Things Every Designer Needs to Know About People applies the latest research in psychology, neuroscience, brain research and social psychology to the design of technology products, including websites, apps, wearables and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her '100 more things' engaging, persuasive, easy to read, accessible and useful. 100 More Things Every Designer Needs to Know About People is not just another 'design guidelines' book, because it explains the 'why' behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Weinschenk, S
Level/Grade Professional
Brand Not applicable
Imprint INR
ISBN 9780134196138
Licence Perpetual licence
File type ePub
Format ePUB
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